by Artur Beifuss, Branding Terror Books available in PDF, EPUB, Mobi Format. Download Branding Terror books, Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world’s major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group’s ideology, leadership, and modus operandi, and a brief timeline of events. The group’s branding — the symbolism, colors, and typography of its logo and flag — is then analyzed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.
by Bang Nguyen, The Dark Side Of Crm Books available in PDF, EPUB, Mobi Format. Download The Dark Side Of Crm books, Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
by Boaz Ganor, Hypermedia Seduction For Terrorist Recruiting Books available in PDF, EPUB, Mobi Format. Download Hypermedia Seduction For Terrorist Recruiting books, Covers topics such as the use of the Internet for psychological warfare in general and for terrorist 'narrow-casting' to specific audiences. This work analyzes terrorist websites in terms of common graphical and linguistic motifs. It discusses different methodologies for targeting different audiences.
by Ibrahim Saleh, The Visual Politics Of War Volume Two Books available in PDF, EPUB, Mobi Format. Download The Visual Politics Of War Volume Two books, This second issue of the book series Visual Politics of War focuses on the implications and uncertainties associated with the ‘visual politics’ of the current media hostile environment. Over the years, academics, journalists and individuals have produced a body of work connected directly, if in complex and varied ways, to contemporary ideological beliefs. This volume draws together various scholars from different parts of the world examining facets of the new visualization of wars and crisis in a range of innovative ways. All the contributors here pose questions concerned with the significance of visual political works today, and ask how images and personas have developed and been appropriated by others with their own distinct political agendas.
by Susan Fournier, Strong Brands Strong Relationships Books available in PDF, EPUB, Mobi Format. Download Strong Brands Strong Relationships books, From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle perspective. While the first volume focused on positive relationship benefits, this collection explores dysfunctional dynamics, adversarial and politically-charged relationships, and those that are harmful to well-being. Evocative constructs are leveraged, including secrets, betrayals, anthropomorphism, lying, infidelity, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics, as well as managers responsible for stewarding brands.
by Parker Thomas David, Avoidingtheterroristtrap Whyrespectforhumanrightsisthekeytodefeatingterrorism Books available in PDF, EPUB, Mobi Format. Download Avoidingtheterroristtrap Whyrespectforhumanrightsisthekeytodefeatingterrorism books, For more than 150 years, Nationalist, Populist, Marxist and Islamist terrorists have all been remarkably consistent and explicit about their aims: Provoke the State into over-reacting to the threat they pose, then take advantage of the divisions in society that result. Faced with a major terrorist threat, States seem to reach instinctively for the most coercive tools in their arsenal and, in doing so, risk exacerbating the situation. This policy response seems to be driven in equal parts by a lack of understanding of the true nature of the threat, an exaggerated faith in the use of force, and a lack of faith that democratic values are sufficiently flexible to allow for an effective counter-terrorism response. Drawing on a wealth of data from both historical and contemporary sources, Avoiding the Terrorist Trap addresses common misconceptions underpinning flawed counter-terrorist policies, identifies the core strategies that guide terrorist operations, consolidates the latest research on the underlying drivers of terrorist violence, and demonstrates how a comprehensive and coherent counter-terrorism strategy grounded in respect for human rights and the rule of law is the only truly effective approach to defeating terrorism.
by Artur Beifuss, Branding Terror Loghi E Iconografia Di Gruppi Di Rivolta E Organizzazioni Terroristiche Books available in PDF, EPUB, Mobi Format. Download Branding Terror Loghi E Iconografia Di Gruppi Di Rivolta E Organizzazioni Terroristiche books,
by Jennifer Wingard, Branded Bodies Rhetoric And The Neoliberal Nation State Books available in PDF, EPUB, Mobi Format. Download Branded Bodies Rhetoric And The Neoliberal Nation State books, Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed “bodies” are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding.